Marcy Carbajal

Strategic research and design. End-to-end experiences. Thoughtful leadership.

 

Hello!

I’m Marcy, an innovation and product design leader with over a decade of experience across enterprise, SaaS, web, mobile, education, and community services. I enjoy equity-centered research, pluriversal design, and developing talent in others.

Collaborators praise my strategic and systems-thinking skills.

 
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 What I Do

 

INNOVATION RESEARCH + Business Strategy

Hybrid research approaches to help businesses understand customers, users, and opportunities. Merging big-picture strategic research (for interactions with companies and services) with UX and usability research (for interactions with products). Building research capabilities and scaling impact.

 

Experience Design + PRODUCT Strategy

Research-based design strategy for user experiences (UX), customer experiences (CX), employee experiences (EX), and learner experiences (LX). Problem definition, journey mapping, system mapping, ideation, service design, product concepting, visualization, and art direction. Empowering outcome-driven teams with the end-to-end vision, actionable insights, and guidance they need to move forward.

 

THOUGHTFUL Leadership + practice building

Team and cross-functional leadership that orients toward a vision, prioritizes inclusion, honors individual gifts and talents, and helps great people do their best work. Coaching teams and building talent in research, strategy, and design craft. Hands-on research and design while building practices from the ground-up.

 

Equity + Accessibility

Leadership, research, and design that prioritize equity, accessibility, and ethics. I’m here to remove barriers, and I encourage my teams to do the same.

 

Let’s chat.

If you don’t already have the password, you can contact me for access to case studies and work samples. We can walk through them together.

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