AI Experience Strategy
& Executive Advisory
Our current generation of AI product strategy is all about efficiency, but it’s driving toward homogenization: what some call “linguistic flattening” or “gray goo.” At best, output is conventional. At worst, it’s biased and alienating. How might we ensure our products stay valuable, meaningful, and differentiated?
As an advisor and former innovation executive with a background in applied linguistics, CX design, and product strategy, I help leadership teams architect strategies that side step the gray goo. I work with executive teams who care about quality, ethics, and customer value: leaders who want to ensure there’s not only a human in the loop but wisdom in the loop.
AI ethics and language diversity. Differentiation and product moats. Ensuring we’re building trust with global customers. Not “flattening” language or generating statistically normal but boring and biased products. Ensuring your teams aren’t drowning in AI slop. These are the types of problems I help leaders solve.
“Marcy is one of my all-time favorite thought partners.
In the time I was able to work with her, I learned so much from her about user experience and feel lucky to be able to carry her wisdom with me.
Marcy is a thoughtful planner, an empathetic listener, and is incredibly effective at getting things done. And throughout the life cycle of the project, she applies her amazing super power of synthesis, telling simple, clear stories in very complex spaces.
If you are looking for someone to help you understand and solution a complex problem space, you will not find a more generous, knowledgeable, and effective partner as Marcy!”
Amy Lein, VP Learning Experience Design, HMH
(via LinkedIn)
“Marcy has the unique ability to approach complex problems with an incredible amount of clarity and thoughtfulness. I was part of a large team trying to overhaul software for a Fortune 100 company when Marcy joined our team as a strategist.
She immediately went to work helping us answer the big questions we struggled to answer ourselves.
What's unique about Marcy is her ability to switch gears on a moment's notice and to handle whatever challenge is tossed her way. I've witnessed her interact with business, technology, and other design partners within the organization, and she's able to have intelligent, knowledgeable, and influential conversations with all interested parties.”
John Tinman, Bounteous
(via LinkedIn)